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Strategic Planning Through Transformation Strategies

Introduction 

The “Main Street Refresh” initiative aims to rethink the traditional Main Street model so the program is more responsive to economic context and its outcomes are directly measurable. The Wyoming Main Street Program, a program of the Wyoming Business Council, has rolled out the Refresh process in a number of its communities. 

Every community has a unique set of place-based assets, anchors, and consumer markets that help to define a healthy business district. Enhancing those efforts through a targeted economic development strategy requires a more thorough understanding of the marketplace. One of the best ways to help retain existing businesses and recruit new ones is by preparing information about the specific customers who are currently served or who could be served by your business district. The local commercial revitalization program provides a very important benefit by developing a comprehensive analysis of the district market that aligns vision and consumer data with transformation strategies that drive the organization’s revitalization programming. Most market analysis consultants perform their work and provide local community leaders simply with information. The Main Street approach is to work together with organization leaders to understand the market data and develop comprehensive and execution driven strategies to deliver economic development results. This approach accomplishes several goals. 

  • Builds local knowledge and understanding of your district’s economy to create a foundation for successful revitalization; 
  • Identifies current strengths of the business mix and existing business clusters 
  • Supplies relevant consumer data to the revitalization program so it can help existing businesses become stronger 
  • Identifies opportunities for future business attraction and business cluster expansion 
  • Builds a strategic framework for niche development, including real estate development, business development, promotions, marketing, branding, etc. 

This philosophy is enveloped within the new Main Street Refresh. At the core of the Main Street Refresh are economically-grounded “Transformation Strategies.” These Strategies will serve as the foundation for the revitalization program’s work. Most of activities within the organization’s annual workplan as part of the 4-Point Approach should then be guided by the Strategies and aligned around an agreed direction and outcome. As part of the technical assistance, and as an aid to making the new format easier to adopt, the National Main Street Center developed nearly 20 “off-the-shelf” strategies that can be employed in a range of conditions seen across a variety of communities. These are, essentially, ready-made Transformation Strategies. They are a place to begin and can be customized along the way. We have called this initial set “Catalyst Strategies.” The goal of the provided service was to assist the Sundance community and program leadership to identify the strategies that are the best fit by using information they already have in hand or that can be easily obtained through data and survey collection. Read Full Report HERE 

Demographic & Income Comparison Profile

Retail Marketplace Profile

Retail Goods and Services Expenditures

 


Sundance Town Park Concept Plan – Public Open House #1 Questionnaire

 Concept A Web 

Survey Closed - See resultes above


 

Main Street.png

 

Using Local Search Trends to Attract More Customers to Your Main Street 

In an age of instant gratification, Main Street stores can actually beat e-commerce giants by providing customers with the products they’re searching for same-day, without waiting for shipping. But first, they have to be local-search friendly. Here's a list of things to do to get there. Read More

Main Street In Action

This month, we rolled out four new Main Street America videos highlighting the power of the Main Street movement, Main Street Approach, economic impact of Main Street, and the incredible volunteers that make Main Street's grassroots network so effective. They're short, succinct, and sharable—we hope you can use them to build the Main Street movement in your community!

Read More


 

5 Tips for Main Street Marketing

Marketing, especially on social media, can be daunting for even the most seasoned Main Streeter. Here are some quick marketing ideas from our friends at Tourism Currents that any Main Street community can use for more visibility. Read More

 

Update from meeting on 10.12.17:

Linda Klinck from the Wyoming main street program Was there to help identify the next steps to implementing the Master plan developed through community input.

Linda provided us with a four point economic development strategy that has been successful in other Wyoming Communities. It outlines how to use Design, organization, promotion, and Economic Vitality to work toward our main goal of creating a vibrant downtown district that can re-establish downtown as the social hub of the community.

Based on our Master plan, this is what we heard from the community. (Refer to page 45 and 46 in master plan final)

The features you requested that would make Downtown a place you would visit are all being addressed and implemented. The next steps toward our goal will be: (refer to page 43 and the top of 44)

The major focus of the project for the next year will building a Town Square in place of the School administration building and a Historic park and gathering area around Old Stoney. (refer to page 52)

We would like your input on what you would like to see in this space that would make you visit often.

Sundance Town Square Survey 

Screen Shot 2017-10-13 at 4.31.13 PM.png

 

The Main Street Committee would like your input on ways to improve your community.
Please take the time to download this game and contribute your thoughts as to what you would like to see in your downtown area.

The Main Street project is split into 6 different areas, please pick an area (by color), or areas and fill out a survey on each.
The completed survey can be returned to the City hall, Museum, or the Chamber of Commerce for consideration.

Place Game Survey 

Aerial Downtown Plan

 

Pocket Park2

The Sundance Main Street experienced a beautification project last month disguised as a trackhoe and a large group of men and machines; who over the course of two days, redesigned the corner at the nexus of the town square.  These volunteers assembled to remove the North Pole Locker, a dilapidated building that had sat empty quietly occupying the corner of 2nd and Main Street for nearly four decades.  After months of negotiations between the City of Sundance and the landowner, an agreement was reached to allow the debris from the building demolition to be hauled to the City landfill.

On a sunny weekend, a large number of volunteers climbed into the cockpits of trackhoes, backhoes and dump trucks, that were donated by generous companies and individuals, and with precision and determination removed the building and left behind an empty space.  What next fills this empty space may be a VFW meeting hall and it's under discussion to possibly share its spacious corner lot with a pocket-park that could include pedestrian seating and green space.  Stay tuned for more pictures and information as this Sundance Wyoming Main Street project continues.

Pole Locker 1    Pole Locker 2   

   Pole Locker 3    WY Main St Logo

 

We are renovating Sundance Main Street one phase at a time to make our town a more welcoming and functioning attraction for locals and tourists alike! 

The next phase of the Main street project is the North Pole Locker on Main and Second Street. Below is one proposed idea for the new space. 

Pocket Park

 

We are renovating an old sandstone building that was once a High School. The building is nick-named Old Stoney.

old stoney

The renovation has been ongoing for years funded by donations and we just recently received a grant for a major portion of the renovation. If you would like to be a part of the Old Stoney renovation project we could use your donations.

In conjunction with the building renovation we are removing an old school administration building to create a Historic park on the site next to Old Stoney, this park will be Old Stoney Park. It will be adjacent to Old Stoney and will have historic attractions including an old jailhouse, There will also be a stage for outdoor events.

See the Plans & Progress

 

Check back to see the progress on this project and to see how you can be a part of this fantastic project!

Learn more

Contact Us

  307-283-1000
  chamber@sundancewyoming.com
  PO Box 1004
Sundance, WY 82729
  Follow Us

Upcoming Events

17 Jul 2018 05:30:pm – 06:15:pm

17 Jul 2018 06:00:pm – 08:00:pm

17 Jul 2018 06:30:pm – 08:00:pm

Main Street Project

Stay up to date with what's happening with the Sundance Main Street Project & Old Stoney Renovation. We will be posting updated photos & renderings on a regular basis.

Learn More