The Sturgis^® Motorcycle Rally is the experience of a lifetime in a place where local people can still show you a thing or two about hospitality and visiting exhibitors can show you anything and everything you’d want or need to dress you up or dress up your bike. Or heck, just buy a new one while you are here! Harley-Davidson and Victory introduce their new models each year during the Rally and you can demo virtually every kind of bike on the market - custom, V-Twin or metric. It’s like being a kid again, in a candy store. Only better! Because in addition to the bikes there are concerts and races and bike shows, five blocks of Main Street bikes-only street vibe, the 10th Annual Mayor’s Ride, Michael Lichter’s annual exhibit, the 8th Annual World Championship of Custom Bike Building, the Sturgis Motorcycle Museum & Hall of Fame, organized rides, the Limpnickie Lot, some pretty impressive watering holes, custom legends, blue skies and warm, sunny days. It’s all waiting for you in Sturgis and the beautiful Black Hills of South Dakota.